Digital marketing requires analytics, such as Google Analytics, to measure the impact of your efforts. There are so many ways to advertise on the internet, and each must be tract properly.
Google combines Google Data Studio and Looker into Google Looker Studio. It is a free reporting tool that connects you to nearly any digital ad, analytics, or data source to report on digital marketing performance. This provides a comprehensive tool that should meet almost any digital marketing need. Basic Digitial Marketing Reporting The obvious and … Read more
How do you know what people are doing on your website? If you have not already installed analytic tools such as google analytics, you are missing out on a lot of information that can help you know if your digital marketing is working for you or if it is not. So, the first thing all … Read more
When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue … Read more