digital advertising

A positive company image is one of the significant assets of the brand. With its help, you can rebuild from competitors and attract new customers. Before getting down to business, it would be nice to know ​​how reputation management firms work.  Such a company can be beneficial for your company. Professionals will help you create…

On the surface, CPA programs sound great. Essentially, set it and forget it… except for the non-thinking administrative mess that accompanies these programs. Unfortunately, what starts out as a simplified way to manage a search program ultimately causes search atrophy. As the market changes, and opportunities arise, or problems start to materialize, they are masked … Read more

We all see the negative impact of spending stupid in search. If we are careful, we build our programs to safeguard against big swings in efficiency or volume when a competitor gets out of whack. However, we should be more cognizant of those who are set up to monetize visits in multiple ways that are … Read more

In the early 90’s, one of the clients I had was an auto after-market repair chain that was a mix of corporate owned and franchise locations. The corporate client opened a new store not too far from a franchisee. The franchisee was up in arms. He shouted that the corporate location was stealing his customers, … Read more

Every once in awhile we come across people or situations which just make us shake our heads. This happens a lot in SEO. Sometimes it is Google, but usually it is just some absurd player in the space. But, as we shake our heads (and smirk a bit), we have to remind ourselves that, as … Read more

We are involved at almost all stages of online marketing plans. From really cool site development to video, display, re-targerting, rich media, search, lead gen, etc. Somewhere on our team at any given time, we are doing these. My background started in national brand advertising, and migrated to digital through the 1990s. So, it is … Read more

Our account service lead for one of our clients had a question from the client. “How come your performance is so good?” On this account we are actually pitted against another agency. There is complete transparency between the accounts and the client. So, everything is open to everyone. However, the question was still posed. The … Read more

At what point does an agency simply have to say no to a client, or a prospective client? A lot sooner than they (the agency) usually thinks. I have heard it in many different ways… sales people touting how much they sold, client service teams saying how happy a client is, media folks telling me … Read more

We have seen this play before, many times. Google makes a change and everyone starts to scramble. The thing is, this is not really new. Google has always had some level of penalty for bad linking practices. Now, you are at least warned about it, though you are more likely to get caught. With each … Read more

Graph Search from Facebook (beta) (http://www.facebook.com/about/graphsearch). The idea is cool, but not necessarily new. Allow users to search the way they speak. “which of my friends likes skiing in Colorado.” Natural language search has been in development for years. It has yet to live up to its potential. What makes Facebook different is the correlated … Read more

As we jump into the New Year (btw – Happy New Year), there will be a lot of resolutions made, and broken. Among these, no doubt, will be marketers committing themselves to greater social media engagements, leveraging twitter and facebook and really developing their social strategy. By now most companies (should) have some level of … Read more

There was a time, 15 – 20 years ago or more, when media plans consisted of distinct media, each with a life of its own. The only connection they had was their relative impact on TRPs, reach and frequency. If there was one media that appeared to be too expensive, you simple asked where you … Read more

At first I thought that LinkedIn endorsements were a good thing. People can recognize those who have done good work for them relatively easily. Unlike recommendations where you need to write and submit a recommendation, all you have to do is click a button. LinkedIn makes it easy, even sending you the button to click. … Read more

No. Clients, when does using a search agency make sense? There is not one clear, clean answer. However, from a client perspective, you’d better have at least one answer, and it better be about adding value. Its not about price I cannot tell you how tired I am of price selling. We hear it all … Read more