When companies advertise on the internet, there is often a great deal of confusion about where to actually start, how to know if it is working and what are the best tools for measure the effectiveness of their advertising.
For off-line marketing, there is little they can do to measure the impact of the dollars they spend on advertising. But, for internet advertising, also called digital marketing, there are a lot of ways advertisers can tell how well their advertising spending is helping them.
By using the right analytics tools, being smart in how you test, and always finding ways to measure results, you can invest your digital marketing dollar wisely. There is no quick fix or fast way to start spending right. You have to plan, learn about the tools, read about different ways to advertising on the internet and then start spending slowly. Once you start seeing some results, or see that you are not getting results, you can either spend more on the advertising channel or switch to new channels.
Even when you find an advertising channel that works, you can still make it work better by optimizing. Digital marketing optimization happens when you change where you spend, change your messaging, ad placement and your website to make it easier for people to submit a lead online or call you from a phone number on your website.