Steve Falsely Treating Every Jobs as a widget… In many organizations the reward for performing well is to be promoted. With a promotion comes more money (usually) and a broader sphere of influence. The inference is that the lower position is less valuable to the organization; certainly, this is the impression created. This inference goes along … Read more
Graph Search from Facebook (beta) (http://www.facebook.com/about/graphsearch). The idea is cool, but not necessarily new. Allow users to search the way they speak. “which of my friends likes skiing in Colorado.” Natural language search has been in development for years. It has yet to live up to its potential. What makes Facebook different is the correlated … Read more
As we jump into the New Year (btw – Happy New Year), there will be a lot of resolutions made, and broken. Among these, no doubt, will be marketers committing themselves to greater social media engagements, leveraging twitter and facebook and really developing their social strategy. By now most companies (should) have some level of … Read more
There was a time, 15 – 20 years ago or more, when media plans consisted of distinct media, each with a life of its own. The only connection they had was their relative impact on TRPs, reach and frequency. If there was one media that appeared to be too expensive, you simple asked where you … Read more
At first I thought that LinkedIn endorsements were a good thing. People can recognize those who have done good work for them relatively easily. Unlike recommendations where you need to write and submit a recommendation, all you have to do is click a button. LinkedIn makes it easy, even sending you the button to click. … Read more
No. Clients, when does using a search agency make sense? There is not one clear, clean answer. However, from a client perspective, you’d better have at least one answer, and it better be about adding value. Its not about price I cannot tell you how tired I am of price selling. We hear it all … Read more
Cyber Monday being Mobile Monday showing how much mobile has grown over the past few years. But, the evidence of mobile’s ascendency goes beyond Monday’s buying binge. The growth means changing the landscape, new ways of interacting and a realization that things really have changed, and will continue to do so. Take a look at … Read more
Internet advertising. Web advertising. Social Media Marketing. Email Marketing. Mobile Marketing. App advertising. Display marketing. Remarketing. DSPs. PLAs. Search marketing… All of these are ways that marketers tend to talk about marketing on the internet today. And, if we are really being honest, they are usually talked about them in silos. But this nomenclature, this … Read more
When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue … Read more
Social media, no matter the network, has one or more basic elements: Ability to share information easily & in (nearly) real time Ability to interact with other participants Ability to create sub-communities, sometimes called groups, lists, friends, etc Ability to link beyond the network When we address the Global Social strategy, the focus must be … Read more
It is something you know you should be doing. Many companies talk about it, but are you doing it? Are you creating an experience that renders well on a mobile devise? If not, Google is giving you one more reason to do it. Adwords Quality Score will now take into account the mobile experience for … Read more
If you do nothing else… Things are moving fast, we all see that. Sometimes businesses are nearly frozen with fear that they won’t do all the right things. Well, the truth is you will not have time to do everything. But, with the right priorities, you should be able to take care of the most … Read more
ComScore and iProspect studies on search and display ad relationships. Key take aways: – Though it depends on the industry, there is potentially an additional activity of 60% versus the direct clicks (31% click, 21% say they type in the URL – iProspect). – Approximately 1/3 of users have clicked on a display ad in … Read more
socializers http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.vovici.com/blog/bid/22193/Why-Your-Management-Doesn-t-Listen-to-You-Like-You-Think-They-Should disconnect between stated and actual behavior. Start with. But use in totality. Two different things. To me, social media is important. But, with all things new, we need to avoid getting caught up in the hype. If we are focused on those who use social media, then we obviously need to base … Read more
As the market shifts media focus to results-base marketing as seen in the IAB 2008 Interactive Advertising Report, we must continue to look at our individual efforts in the same way. From the search manager, to the display buyer and email marketer, as individuals, your value is in the results you achieve. Overseeing several disciplines, … Read more