We have seen this play before, many times. Google makes a change and everyone starts to scramble. The thing is, this is not really new. Google has always had some level of penalty for bad linking practices. Now, you are at least warned about it, though you are more likely to get caught. With each … Read more

Graph Search from Facebook (beta) (http://www.facebook.com/about/graphsearch). The idea is cool, but not necessarily new. Allow users to search the way they speak. “which of my friends likes skiing in Colorado.” Natural language search has been in development for years. It has yet to live up to its potential. What makes Facebook different is the correlated … Read more

As we jump into the New Year (btw – Happy New Year), there will be a lot of resolutions made, and broken. Among these, no doubt, will be marketers committing themselves to greater social media engagements, leveraging twitter and facebook and really developing their social strategy. By now most companies (should) have some level of … Read more

There was a time, 15 – 20 years ago or more, when media plans consisted of distinct media, each with a life of its own. The only connection they had was their relative impact on TRPs, reach and frequency. If there was one media that appeared to be too expensive, you simple asked where you … Read more

At first I thought that LinkedIn endorsements were a good thing. People can recognize those who have done good work for them relatively easily. Unlike recommendations where you need to write and submit a recommendation, all you have to do is click a button. LinkedIn makes it easy, even sending you the button to click. … Read more

No. Clients, when does using a search agency make sense? There is not one clear, clean answer. However, from a client perspective, you’d better have at least one answer, and it better be about adding value. Its not about price I cannot tell you how tired I am of price selling. We hear it all … Read more

 Cyber Monday being Mobile Monday  showing how much mobile has grown over the past few years. But, the evidence of mobile’s ascendency goes beyond Monday’s buying binge. The growth means changing the landscape, new ways of interacting and a realization that things really have changed, and will continue to do so. Take a look at … Read more

Internet advertising. Web advertising. Social Media Marketing. Email Marketing. Mobile Marketing. App advertising. Display marketing. Remarketing. DSPs. PLAs. Search marketing… All of these are ways that marketers tend to talk about marketing on the internet today. And, if we are really being honest, they are usually talked about them in silos. But this nomenclature, this … Read more

Social media, no matter the network, has one or more basic elements: Ability to share information easily & in (nearly) real time Ability to interact with other participants Ability to create sub-communities, sometimes called groups, lists, friends, etc Ability to link beyond the network When we address the Global Social strategy, the focus must be … Read more

It is something you know you should be doing. Many companies talk about it, but are you doing it? Are you creating an experience that renders well on a mobile devise? If not, Google is giving you one more reason to do it. Adwords Quality Score will now take into account the mobile experience for … Read more

If you do nothing else… Things are moving fast, we all see that. Sometimes businesses are nearly frozen with fear that they won’t do all the right things. Well, the truth is you will not have time to do everything. But, with the right priorities, you should be able to take care of the most … Read more

ComScore and iProspect studies on search and display ad relationships. Key take aways: – Though it depends on the industry, there is potentially an additional activity of 60% versus the direct clicks (31% click, 21% say they type in the URL – iProspect). – Approximately 1/3 of users have clicked on a display ad in … Read more

socializers http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.vovici.com/blog/bid/22193/Why-Your-Management-Doesn-t-Listen-to-You-Like-You-Think-They-Should disconnect between stated and actual behavior. Start with. But use in totality. Two different things. To me, social media is important. But, with all things new, we need to avoid getting caught up in the hype. If we are focused on those who use social media, then we obviously need to base … Read more