When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue … Read more
Social media, no matter the network, has one or more basic elements: Ability to share information easily & in (nearly) real time Ability to interact with other participants Ability to create sub-communities, sometimes called groups, lists, friends, etc Ability to link beyond the network When we address the Global Social strategy, the focus must be … Read more
It is something you know you should be doing. Many companies talk about it, but are you doing it? Are you creating an experience that renders well on a mobile devise? If not, Google is giving you one more reason to do it. Adwords Quality Score will now take into account the mobile experience for … Read more